Cheri Morgan, Toffee maker extraordinaire, and one of our favorite vendors, was features in the online mag Voyage Dallas! You can find Cheri and her amazing toffee at our Spring and Holiday Markets!
In the interview, Cheri covers what got her started as a toffee maker, why her brand “wildtoad toffee” is all lower case, and what keeps her doing what she’s doing. Hint: It’s a “God Thang.”
Here’s a short excerpt from the article:
Thanks for sharing your story with us Cheri. So, let’s start at the beginning and we can move on from there.
Typical story. Made it for Christmas gifts for years, people encourage you to sell, blah blah. So, Jan 3, 2014, I posted on Facebook that I would start selling it. I initially had purchased the cheesy Christmas take-out containers on clearance. But what if they wanted it during the year? What would “everyday packaging look like…? And what would I call it? Well, as I like to say, it was a total “God Thang” and in just two weeks I had it all… the name, the logo, the packaging, you name it. The first year I took small baby steps to “feel it out”. Sept ’15 is when I felt like wildtoad toffee really got started. And let me say, I’m SOOOO glad the original name I picked out was already taken as a website.
Read the complete article Here